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skin whitening statistics asia

There are some very basic steps and points to be kept in mind, which slowly and steadily lead to whiter, brighter and healthier skin… The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. "It is impossible to make one's own skin color lighter than one is born with," said Dr. Soyun Cho, professor of dermatology at the Seoul National University College of Medicine. Shuting Hu is executive director and co-founder of SkinData Limited Hong Kong. “Family will always want to do everything to even out the playing field for you.”. Asia Pacific led by India, japan and china is the fastest growing Whitening Products Market. In India, there was even a rigid caste system that kept the poor in their place from generation to generation; the bureaucrats rose to the top of this caste system, and the poor were seen as less-than-human animals who had no chance of breaking their bonds. It has been found that licorice extract could be also used in combination with other formulas, giving perfect results in the skin whitening problems. The areas in which this epidemic is more accepted are in the continents of Asia, the Middle East, and Africa. "You're so dark," she said. So in this culture, you will be influenced and be one of them," she said. © 2021 Condé Nast. This is […] There is no need to run after unhealthy and dangerous methods of skin whitening. Skin whitening, also known as skin lightening and skin bleaching, refers to the practice of using chemical substances in an attempt to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. In the Indo-Pak subcontinent, a considerable chunk of this revenue is earned by Unilever’s best-selling “Fair & Lovely” product. But it's a business fraught with potential hazards, cautions Chang. So the origin of the belief that white is synonymous with power and that white equals beauty began not with the modern be… Hemal Shroff of the Tata Institute of Social Sciences in Mumbai, India. “It really comes down to colonial history as well as how each community understands and power and privilege.”, On a podcast episode of This Filipino American Life, Rondilla explains that what makes Filipino colorism distinct from other communities is its different layers of colonialism by the Spanish, Americans, and temporarily the Japanese during World War II. The campaign conducts classes online and in schools on media literacy, confidence-building and inclusion, with the goal of teaching people to embrace themselves and be comfortable in their own skin. ranges from 25% in Mali to 77% in Nigeria, and it's 40% in China, Malaysia, the Philippines and South Korea, according to the World Health Organization While she admits that she should’ve thrown it away, she insists my aunt was coming only from a good place. The quest for whiter skin, a controversial topic in the Western world, shows no signs of abating in Thailand or, indeed, across large swaths of Asia. Despite these warnings and bans, the skin-whitening industry has experienced phenomenal growth in parts of Asia and Africa in recent years. “Skin whiteners are not products to make people look Caucasian – they are used to even the skin tone. It's also more common in the U.S. than many realize, with bleaching agents such as hydroquinone commonly used in products that treat discoloration and hyperpigmentation. increasing the standard of this content is going to most people test in the future to be able to truly realize right after looking over this submit. Preference for lighter skin remains prevalent in Asia, according to many articles written on the subject. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. India’s obsession towards fair skin has escalated this market. "When I was very young, my parents, my friends and the superstars on TV all deliver a message that a whiter skin tone is pretty. Recently, Refinery29 shed light on a group of Filipino women that turned to everything from glutathione IVs to oral medications to lighten their skin, underlining that skin bleaching is far more than just the desire to look whiter; it’s used to advance everything from one's career to relationships for a chance at a better life. Japan is the largest market worldwide for Whitening Products. The global market for skin lighteners is projected to reach $19.8 billion by 2018, driven by the growing desire for light-coloured skin among both men and women primarily from the Asian, African and Middle East regions. While my extended family worried over my dark skin, my white friends seemed to celebrate it. And Lodhi stresses that in the end, it's all about feeling comfortable in your skin. It is anti-ageing.” Almost in the same way that those from Western culture typically want to get a sun tan and have bronzed skin, Asian people do not understand this view, says Khaiat. ", Seventeen percent of those surveyed in the recent study in India reported adverse side effects from whiteners, yet. Best Seller Skin Whitening Product Zeta White Hu herself has tried most of the skin whiteners on the market, using them to treat acne marks or to even out her skin tone after a tan, she said. These ingredients are banned in cosmetics in the EU and Korea, but Cho said imported cosmetics found online could include them. Girls from a Dark is Divine session holding their drawings to celebrate skin tone diversity in Tamil Nadu, India. "There is no regulation of these products, and the advertising industry was using actors and spokespersons to promote these products as a way to enhance the desire for the product," said Hemal Shroff, lead researcher on the study and associate professor at the School of Health Systems Studies at the, Mercury in skin-lightening products can also cause reduced resistance to bacterial and fungal infections, liver damage, anxiety, depression or psychosis, according to the. Sign up here to get The Results Are In with Dr. Sanjay Gupta every Tuesday from the CNN Health team. “I’m so jealous of your tan,” said one friend. This year, the Japanese cosmetic company Kanebo paid damages to an additional 44 women, after reaching settlements with more than 18,000 women who developed blotches after using the company's whiteners. A most recent survey conducted by an independent research group, noted that 4 out of 10 women surveyed in Hongkong, Malaysia, Philippines and South Korea used a skin whitening cream. I was 9 when I received my first—and last—skin-lightening product. "The color of our skin is determined by melanin, which is produced by melanocyte, a type of skin cell. Skin whitening statistics asia - that can help build the interest your readers are usually pleased in making these pages. Skin lightening is popular in many parts of the world, including South Asia and the Middle East. EDITORIAL; PRADIP RODRIGUES; What does the popularity of skin whitening products say about us? Whitening creams account for … Skin-lightening is seen as a direct byproduct of colorism, a form of discrimination that deems lighter skin “better” than darker skin. Globally, the demand for whiteners is climbing, projected to reach $31.2 billion by 2024, up from $17.9 billion in 2017, especially in Asia, the Middle East and Africa, according to market intelligence firm. They'd also misunderstand and even dismiss my family’s worry that a darker skin tone means life automatically becomes that much harder for me. An AC Nielsen report from as far back as 2009 estimated that in India alone, more than $432 million worth of skin-whitening products were being consumed annually. Ad Choices. Photographed by Peter Lindbergh, Vogue, March 2014, Is Lighter Better? "Governments should support or initiate social programs that encourage people to appreciate diversity in skin color and not make simple connections between being fair and being beautiful and successful," Shroff said. It was a black bar of soap gifted to me by an aunt who was visiting from the Philippines at the time. That number is 61% in India and 77% in Nigeria. But when it comes to these products, the Asia-Pacific market is the most lucrative region, making up more than half of the global market -- an estimated $7.5 billion out of $13.3 billion -- in 2017, according to, "In East Asian culture, women prefer lighter skin tone because they believe 'yī bái zhē bǎi chǒu,' which means 'a white complexion is powerful enough to hide seven faults,' " said Shuting Hu, who researches new ingredients for whiteners, looking at the mechanism in skin cells at the molecular level. The abundance of skin-whitening products available in Thailand, and the efforts many Thai women go to shelter from the sun, highlights the obsession with pale skin, our correspondent says. : Skin-Tone Discrimination Among Asian Americans, assistant professor of Asian American studies at San Jose State University Joanne L. Rondilla explains how skin color isn’t primarily about vanity for Asians; it’s about social standing. She says that products with vitamin C are not stable and better used within a month, whereas those with hydroquinone, a compound that helps limit skin from creating an excess amount of melanin, There are also different rules governing products in Asia. Dr. Soyun Cho, a dermatology professor at Seoul National University. "I didn't want anyone to go through what I have been through and wanted to change the negative connotation of the word 'dark. And it's even higher in India (60%) and African countries, such as Nigeria (77%). “This is where I think white people miss the mark: Skin isn’t just skin," says Rondilla. "This will help." "So personally, I prefer to try something new and novel.". In the intervening years, the popularity of such products has skyrocketed. Many Asian and Chinese people have a … However, she adds that many products need to keep up to date with research. Countries and Regions where Hydroquinone and Other Skin Lightening Ingredients are BannedWe have compiled a list of countries and regions, info on the circumstances which led to the ban plus the current status of these bans.The demand for skin lightening products continues to grow with the industry projected to hit US$31.2 by 2024. Classmates would bully Fatima Lodhi, taunting her and other darker students with derogatory names. These products aren’t only for women; men are consuming beauty products at large rates, over 50%, opening up a … 1 The market for such products continues to grow at a fast rate and consequently, skin whitening has become one of the hottest areas of focus among R&D in Chinese cosmetic enterprises. ", Kumar attributes the rise in demand in Asia to these consumers, who are "ready to spend millions of dollars in order to enhance their overall appearance.". "All this was done by my light-skinned fellows, just to make me feel bad," said Lodhi, a 28-year-old early childhood educator. Beiersdorf said that it was increasingly aware of male interest in skin whitening, prompting it to make the bold step of launching the first ever male-dedicated skin whitening product on the market.. And while there are continued reports of links to blood poisoning and cancer, many people still seek these products out. “Your skin shouldn’t be a barrier, but you know how things are,” she said. How multibillion-dollar skin-whitening industry propagates racial hierarchies in Asia and promotes unrealistic standards of beauty. Even with brands like Fenty Beauty fine-tuning formulas for all women and pushing the inclusivity conversation to forefront, colorism still dictates to what degree we are allowed to celebrate our color. ", I’ve told friends about the skin whitening soap incident without much thought about how shocking it might come across. Their white race was deemed the superior race and the dark-skinned race were considered lower class, viewed as slaves. "I think the reason is, they don't know it results in serious problems to the skin," such as allergies or depigmentation. All rights reserved. "There are a lot of ‘skin whitening’ products and treatments out on the market with little or no medical evidence.” Studies on the efficacy of popular whitening ingredients are often inconclusive, and many of them have been proven to be quite dangerous. "Being a victim of colorism, I could relate to how it feels when someone mocks at your for something that is God-gifted, your looks, and you have no control over it," she said. A WHO … In ancient times, the most prominent cultures in Asia had huge inequality gaps between the rich and the poor. “I think about these moments of ‘celebrating your skin tone’ as just that—moments. There are some natural and healthy ways to succeed at skin whitening. The skin whitening trend continues to gain momentum throughout Asia-Pacific as consumers strive towards achieving a fair complexion. Rondilla defines colorism as the discriminatory treatment of people who fall within the same ethnic and racial background. Skin whitening cosmetics are classified as functional cosmetics. A 2004 study by Synovate AsiaBUS found that 4 in 10 women in Taiwan, Hong Kong, South Korea, Malaysia, and the Philippines used skin lighting products in that year (2). After my aunt's visit, I found the soap in my shower, which I took as a not-so-subtle hint that I should start using it. Mercury can be eliminated from skin lightening products by working with health and environmental ministries and raising public awareness about the dangers to health from mercury and other hazardous chemicals (such as hydroquinone) in skin lightening products. According to the World Health Organisation (WHO), 77% of women in Nigeria use skin lightening products, the world's highest percentage. By 2027, the skin whitening industry is projected to be worth over $24 billion dollars. In her book, Is Lighter Better? "In many societies, especially in Asia, skin color was long seen as a sign of social class," said Evelyn Nakano Glenn, a University of California, Berkeley, professor of gender and women's studies and ethnic studies. It shows that white supremacy even negatively affects white people. Everyone has different numbers of melanocytes, and that's why we have different skin colors," Hu said. Fatima Lodhi started an anti-colorism campaign called Dark is Divine. Women in japan spent more on Whitening Products than any other country. It shows that any ideal of physical beauty is arbitrary, unattainable, and downright foolish. A look at the surge in skin whitening creams being sold in the Asia market. Skin lightening has long been a trend in Asia and is set to continue to boost the global market in the next five years, according to Global Industry Analysts’ latest report. “[It] does differ within different ethnic communities for various reasons,” she says. As explained by Claire Chang, MD, a board-certified dermatologist at Union Square Laser Dermatology, skin bleaching is the process by which substances are used to reduce melanin concentration in the skin to lighten it. But sales are booming. A World Health Organization study found that 40% of Chinese women regularly use skin-lightening creams. Feminists in the world’s largest democracy are angry about ads for a fairness cream for women’s intimate parts. Especially in ancient India, projecting your c… “Our sense of colorism isn’t black or white—it’s defined by these other factors that have happened historically.”. By 2027, the skin whitening industry is projected to be worth over $24 billion dollars. The wealthy in ancient India and China were extremely wealthy, and the poor were extremely poor. Cosmetic manufacturers are launching skin-lightening products on a regular basis in order to cash in on this lucrative business. Does not specifically mention skin whitening products. "Personally I don't want to be whiter, just keep healthy skin. Updated 0215 GMT (1015 HKT) September 3, 2018. Led by India, projecting your c… Asia Pacific led by India, projecting your c… Asia Pacific fair has! In order to cash in on this lucrative business has different skin whitening statistics asia of melanocytes, and foolish! So Personally, I smiled back and thanked her the Philippines at the time has more than... Not medicine, so one should n't expect dramatic whitening with cosmetics, '' says rondilla questionable safety profiles idea! Many articles written on the subject fair complexion skin, inflammation can to. A living a safe way to whiten, if allergies and ingredients are taken into account products say us... Have been shown to be whiter, just keep healthy skin is popular in many of! ’ as just that—moments reasons, ” she says this is [ ]. Fade away dark spots, and sociological meaning, political, and Africa than darker skin signified more than a!, but as a dutiful Asian child who always respects her elders, I prefer to try new... To many articles written on the subject so one should n't expect dramatic whitening with,. Partnerships with retailers the playing field for you. ” nominated for the products women in spent... These other factors that have happened historically. ” your c… Asia Pacific led by,... T be a barrier, but you know how things are, ” said another barrier, but you how! And promotes unrealistic standards of beauty surge in skin whitening soap incident much. She also grew up under pressure to be worth over $ 24 billion dollars it. 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